expozine web design

Intro

Our goal for the expozine website was to improve its UX and UI. Their website was really lacking in functionality, accessibility, and all in all, its design in general.  I started by doing a bunch of research and asking many questions to try and get to know everything I could about the event and what they are needing on their website.

Project

The content of the website was pretty straightforward and actually there wasn’t a lot needed, whereas their original design seemed to include a lot of unnecessary space fillers.I simplified the content in half and created a system to view the events archives that date back to 2002.

Once that was done I started designing moodboard and went with some tamer colors, and decided to make the website typographic rather than image based, which is what they originally had. as an exposition to buy written works, it just made sense to go very clean and typography based. the header is built completely with all different variations of the typeface knockout. which can easily allow any new pages being made to be replicated

Process

I  really wanted to bring the roots of the events at the forefront of the website, and to us that means displaying the work of independent publishing houses, writers and artists. The website is less about the event “expozine” and more about what you can find at the expozine event. Who will be there ? What goes on ? etcI chose to go with sage green, and charcoal, these are not only colors that are very in style, but they are a calming color combination. using these  Ican appeal to expozine full audience, people aged 16-90

Outcome

The outcome of the website was successful. I was able to simplify everything and make it easier to find out about vendors and how to get in touch. everything is functional